Wholesale vs. Distribution: What’s Right for Your Small Food Business?
- July 29, 2025
- Posted by: Havash_Admin
- Category: Wholesale
If you run a small food business, one of the biggest decisions you’ll face is how to get your products to market. Two common paths are wholesale and distribution—but which one is right for you?
At Havash.co, we help small businesses simplify these decisions. Here’s what you need to know.
What is Wholesale?
Wholesale means selling your products in bulk directly to retailers or local businesses.
- You set the price: No middleman fees.
- Direct relationships: Build strong connections with your buyers.
- More control: You decide how your brand is presented.
💡 Example: A local bakery selling pastries in bulk to coffee shops and specialty grocery stores.
What is Distribution?
Distribution involves partnering with a third-party distributor who buys your product and sells it to retailers.
- Faster market access: Leverage their network to reach more stores.
- Less hands-on sales: They manage logistics and relationships.
- Lower margins: Distributors take a cut for their services.
💡 Example: A small snack company using a distributor to get into supermarkets across Colorado.
Wholesale vs. Distribution: Key Differences for Small Biz
| Factor | Wholesale | Distribution |
|---|---|---|
| Control | High – you manage pricing & branding | Lower – distributor decides pricing |
| Growth Speed | Steady, local expansion | Faster, regional or national reach |
| Profit Margins | Higher (no middleman) | Lower (distributor markup) |
| Effort | More work for sales and delivery | Less work, but less control |
Which One is Right for Your Small Business?
- Go Wholesale if…
- You want to keep full control.
- You prefer slow, steady growth.
- You have time to manage customer relationships.
- Go Distribution if…
- You want faster expansion.
- You’d rather focus on production.
- You’re ready to give up some control for convenience.
Pro Tip for Small Biz Owners
You don’t have to pick just one! Many small businesses start with wholesale locally, then add distributors later to reach new markets.
Final Thoughts
For small food businesses, both wholesale and distribution have benefits. The right choice depends on your goals, resources, and how quickly you want to grow.
At Havash.co, we help small businesses simplify wholesale, distribution, and even international growth.